Strokes of genius
February 9th, 2008, 2:31 am Hobby Shops
A short time later, Great Golf Memories, a company that sells golf equipment, accessories and novelties, was born. “I wanted something that could keep me occupied into my 70s,” Walters said, “and still allow me to play golf.” As people retire earlier and live longer, many are going back to work to pass the time or pay the bills. Some, Walters, are making that work fun, starting Internet businesses based on hunting, fishing, golfing or the beach. These entrepreneurs say the work combines their talents from the corporate world with the leisure activities they want to enjoy in retirement. And because such businesses can be successful and easy to maintain, they give retirees the money to afford their hobbies and the time to enjoy them. There are 76 million baby boomers in the U.S., and as many as 80 percent of them plan to work into their retirement years, according to AARP, formerly the American Association of Retired Persons. In an AARP contest called “My Dream Job,” people have shared their visions of the perfect job for workers 50 or older. “Ninety percent of what we’re seeing is people wanting to turn their hobbies into some kind of viable business,” said Deborah Russell, the organization’s director of work-force issues. “It’s easier than trying to start a company with a product you know little about.” The formula has worked for Walters, now 62. He started small, with one or two products on his Web site, he said. Now, Walters gets orders from across the country and has employed a full-time staff to handle customer service. Others have followed his lead, including Harvey Grasty, Walters’ brother-in-law, who worked on Great Golf Memories before leaving to create his own Web site, which sells nautical gifts and d%26#65533;cor, in 2006. “Part of the success and gratification of having a business like this is, we all have different themes that match up with our past and hobbies,” said Grasty, who worked as a manager at Apple Computer and in the commercial printing-ink industry before retiring. “We have a passion for the products and know how they’ll do in the marketplace, based on our past experiences.” Some retirees say they’ve started Web sites to help afford health insurance or vacations. Others say it’s not about the money at all. “It keeps me younger,” said Nancy Fahey, 62, of Gainesville, Ga., who started the Professional Support Network, a business that provides customer support for online marketers, in 2005. “And I can spend time with my husband. If we want to take a trip, OK, we take a trip. I pack up my laptop, and off we go.” Marc Polish, 66, of Ventnor, N.J., started two Internet businesses after retiring, partly because he loves interacting with people across the country via the Web, he said. “I was retired for about an hour,” said Polish, whose sites sell monogrammed toilet paper and novelty clothing and accessories. “I got up the next morning, and I had nothing to do, so I started a Web site. It’s not the money aspect of it, it’s just, I love it.” Polish knows other retirees who have done the same, including an 80-year-old former plastic surgeon who now scours flea markets for old pipes to sell on eBay, he said. “You can sell anything in America,” Polish said. “You’ve just got to do it.” Some people start Internet businesses before they retire, hoping to establish a career they can maintain into old age. “I wanted something I could do that appeals to my creative side,” said Pam Hawthorne of Myers Park, N.C., who started a Web site two years ago that sells high-end furniture and accessories for vacation homes. “It was a brand-new venture.” Hawthorne, 54, is a managing partner of an advertising agency and said retirement is a long way off. She plans to continue the site after she leaves the corporate world. “Absolutely,” she said. “It’s kind of a canvas, and the palette is constantly evolving.” GAYLE SHOMER/ CHARLOTTE OBSERVER PHOTO: Walters displays 2 popular products. He started building his Web site when winter weather kept him off the links. GAYLE SHOMER/ CHARLOTTE OBSERVER
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