Pepsi gets cooll new look with teen appea

March 25th, 2008, 7:36 pm Hobby Shops

PepsiCo International has launched a massive GCC marketing campaign to reinvigorate the Pepsi brand image by further building on and enhancing the strong relationship with teenagers who form the core of its consumer base in the region.

”We are not changing what Pepsi is, we are changing how Pepsi connects with people,” said Hossam Dabbous, Marketing Director, Beverages – GCC markets, PEPSICO International. ”Globally, technology is changing the world we live in, how we work, how we play - even how we think – and teenagers, our main market, are at the frontier of this new age, keen to adopt the latest innovations that will help them fast forward their education, their careers and the quality of their lifestyles.”

While remaining true to its brand DNA and spirit, Pepsi has redesigned the labeling of bottles, cans and cups to express today’s key trends, with themes such as Digital Download, Emoticons, SMS and Global Festival, all of which have been inspired by teens. In addition, the look of Diet Pepsi has been given a makeover to connect with the interests and hobbies of female consumers.

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