Mobile Ads Becoming A Business Reality
June 21st, 2008, 7:37 am Hobby Shops
Falling access rates, increased data speeds and multimedia-rich handsets are laying the path for mobile advertising to be deployed as a way to build business brands, say industry players.
The delivery of mobile ads also encompasses the use of WAP sites, mobile Web banners and posters, streaming or downloads of movie trailers and video clips, and applications that include Vringo, for example, lets users create video ringtones from their own videos or sourced content including content designed for branding purposes, Dobbin said.
Stephen Dieter, managing consultant at Detecon Consulting, said during another session at the show: “Mobile advertising is not hype; it is no longer a niche market. The effectiveness is no longer in question.”
Pointing to Blyk, a U.K.-based MVNO (mobile virtual network operator) which operates on an advertising-based business model, Dieter said: “The average response rate to the advertisements is 29 per cent.”
Blyk, which garnered 100,000 subscribers just six months after its September launch last year, offers its customers 217 text messages and 43 minutes talk time for free. In return, subscribers have to agree to receive up to six text advertisements a day, tailored to match their hobbies or interests.
Tags: amp, business brands, business model, business reality, dieter, handsets, Hobbies, launch, mobile ads, mobile advertising, mobile web, movie trailers, niche market, response rate, talk time, text advertisements, text messages, virtual network, wap sites, web bannersRelated posts
